Google Business Profile Logo size: 720 x 720 pixels.

Google's photo and video guidelines give a recommended resolution of 720 by 720 pixels and a minimum of 250 by 250, as JPG or PNG between 10 KB and 5 MB, and those rules apply to the logo slot directly. The logo is drawn small, as a circle or a rounded square beside the business name in Search and Maps and on your replies to reviews, so it is the image customers see most often and at the least generous size.

Upload a square with the mark centered and clear space around it. A circle crop removes the corners, and a wide wordmark filling the canvas loses its first and last letters; if your logo is a long wordmark, use the mark alone or stack the words. Google flattens transparency, so place the mark on your brand background color rather than shipping a transparent PNG and hoping.

The guidelines ask for images in focus and well lit with no significant alterations, and Google applies that review to logos as well, so export cleanly from the original artwork rather than screenshotting it from a website. A 1080 by 1080 upload is accepted and scaled down. Keep the same mark across Google, your messaging apps and your social profiles, because local customers move between all of them while checking a business.