Social media posts for real estate agents

Social media posts for real estate agents, a month at a time.

Creobee makes social media posts for real estate agents, realtors and small brokerages. Describe how you work once and it plans a month of real estate social media posts (market myths put right, buyer and seller questions answered, checklists, local guides and a clear offer), writes each headline and caption in your voice, and designs them as one feed in your logo and colors. You approve every post before it goes anywhere, and on Autopilot you schedule them to Instagram, Facebook and your other accounts.

First 3 posts free, no card needed. Paste your website and your first posts are written from your real products and prices.

Front Step Homes post: "Curious what your home is worth?" (offer, Editorial style)
Front Step Homes post: "Should I renovate before I sell?" (faq, Editorial style)

Example posts for a fictional real estate agent, made with Creobee.

How it works

  1. 01

    Describe how you work

    Where you sell, who you help (first-time buyers, sellers, people moving to town) and what sets you apart. Mention a valuation call or a buyer consultation, and the posts can use it.

  2. 02

    Pick a calm, local look

    A Calm voice picks the Editorial style: serif headlines with an italic highlight, arch frames and thin rules. Upload a listing or street photo you have the rights to, or pick one of 94 preset backgrounds, then add your logo and brand color and preview your next nine posts.

  3. 03

    Approve and post

    Up to 30 posts with captions. Leave out anything that is not right for your market, then download them or schedule them on Autopilot in grid order.

Six posts from a real estate agent's feed

The posts at the top of this page belong to Front Step Homes, a fictional independent agent whose feed was made with Creobee. Here are six more of its headlines, with the kind of caption that goes under each. None of them quotes a price or a market figure, because those come from your description and change every month.

  • EducateMyth vs fact

    Spring is the only time to sell

    Spring is busy, but it is not the only season buyers look. People move for new jobs and new chapters all year, and a home listed in a quieter month has less competition beside it. The right time to sell is when your home and your plans are ready. Weighing it up? Ask us what the last few months looked like on your street.

  • EducateChecklist

    Before your first home tour

    Rank your must-haves before you see a single house, so the first nice kitchen does not decide for you. Bring your pre-approval letter, wear comfortable shoes and keep a short list of questions: what is included, how old the roof and the heating are, and how long the home has been on the market. Save this for tour day.

  • EducateTip

    Price it right the first week

    A new listing gets the most attention in its first days, when everyone searching your area sees it at once. Price it too high and that attention goes to the homes it is compared with. We set the first price from recent local sales, so the first week works for you, not against you.

  • EducateHow-to

    Stage a room in an afternoon

    Clear every surface, open the curtains all the way, then add one plant and one throw. That is most of it. Buyers need to picture their own things in the room, and less on show makes that easier. Start with the living room, because it is usually the first photo in the listing.

  • Behind the scenesDay in the life

    A Saturday in Maple Hill

    Farmers market at nine, the river trail after, lunch on the square. Maple Hill is one of the places we show most, and this is what a Saturday there looks like. Want our list of favorite spots? Send us a message and we will share it.

  • EngageQuestion

    What is on your must-have list?

    A garage, a second bathroom, a garden, or a short walk to coffee? Tell us your one must-have in the comments. Next week we will share how to tell a must-have from a nice-to-have before you start touring.

Each headline is designed into its post; the caption goes underneath when you post or schedule it.

What real estate agents should post on social media

Buyers and sellers choose an agent they already feel they know, and many look at your profile before they get in touch. Listing photos show what you have for sale. What a feed of listings rarely shows is how you think: how you price, how you prepare a home, what the process looks like and what the market is really doing. The real estate social media content that does that job tends to be the same few kinds:

  • Market myths put right: the best season to sell, pricing, offers.
  • Buyer and seller questions answered: how long a sale takes, whether to renovate, what pre-approval means.
  • Checklists worth saving: before a tour, before listing, moving week.
  • Tips and how-tos: staging a room, pricing the first week, getting ready for an inspection.
  • Local guides about places: a market, a park, a street of cafes.
  • Offers: a valuation call, a buyer consultation, an open door to questions.

Content ideas for service businesses

Your listing photo as the background, and what is not there

Upload a photo you have the rights to use, such as a listing, a street or your own front door, and it runs through the batch as the background, cropped differently on each post (one photo per batch), with the words always readable over it. Or pick one of 94 preset backgrounds; the stone, plaster and linen ones suit a calm property feed.

To be plain about the limits: there is no just listed, just sold or open house layout, and no fields for a price, an address or a bedroom count. Creobee makes the steady posts around your listings, the myths, answers, checklists and offers that keep the feed useful between sales. Post the listings themselves the way you do today.

Background images for branded posts

Posts about homes and places, never about who belongs there

Fair housing rules shape what an agent may say when marketing a home or a service, and social posts are marketing. A safe habit is to describe homes and places, never the people a home or a neighborhood is right for. The local guide in the examples above does that: it names a market, a trail and a square, not who the area suits. "Add people" is off unless you switch it on, and a feed with neighborhood posts is better without it, because a face beside a neighborhood can read as who it is for.

Creobee does not know the rules in your state or your brokerage's policy, and it is AI writing. It is built not to invent prices, figures, client names or reviews, but a caption can still use a phrase you would not. Read every post before it goes out, leave out any you would not sign, and add your brokerage name, license number or equal housing line to the caption where your rules ask for them. The words on the image cannot be edited, so a post you are unsure of is one you leave out.

A quality checklist for AI-written posts

Real estate social media post design that holds together

Editorial, the style a Calm voice picks, sets headlines in a serif with an italic highlight, frames the art in arches and separates lines with thin rules, the way a good property magazine does. Each post takes a look from a grid pattern (a full picture, a block of your brand color or a light surface), so your profile reads as one brand at thumbnail size, and next month's batch continues the pattern. Prefer something more structured? Block, with notched color blocks and a footer bar carrying your call to action, is a tap away.

The layout follows the post: a checklist becomes numbered rows, a myth sits beside the fact with the myth struck through, a question gets a reply prompt and an offer gets a button. Your brand color is used exactly, your logo is on every post and every word meets the WCAG AA contrast standard. With "Add people" switched on, some posts show real people from a curated library of 30, tinted in your colors. They are library photos, not your clients, and never appear on client stories or quotes. No picture is AI-generated.

How to plan an Instagram grid that looks like one brand

One batch for Instagram, Facebook and LinkedIn

Every post is a 1080 by 1350 image with a caption. Instagram, Facebook and LinkedIn show that 4:5 shape uncropped in the feed, so one batch covers your Instagram, your Facebook Page and your LinkedIn. A batch of up to 30 posts is a month at one a day. On Autopilot you schedule it up to 45 days ahead to Instagram, Facebook Page, LinkedIn, Threads, Pinterest, Bluesky and TikTok; each post has one caption, used on every network you send it to. Creobee makes still 4:5 posts: no video or Reels, no carousels yet, no replies to comments or DMs and no analytics.

How often to post on Instagram

What it costs next to a realtor content membership

Realtor content memberships sell a library of ready-made posts and templates that every member picks from and brands themselves. When we checked their sites on 1 October 2026, The Agent Nest was $32 a month for its content library ($59 with scheduling), and Coffee & Contracts was $74 a month for one agent. Both include things Creobee does not, such as listing marketing and video or reel templates. Creobee does the other half: every post is written from your own description and designed as one feed. Solo is $19 a month for 30 designed posts, Autopilot is $39 for 90 posts and posts them for you on Instagram, Facebook Page, LinkedIn, Threads, Pinterest, Bluesky and TikTok, and Pro is $79 for 300 posts and up to 15 connected accounts.

A realtor content membership vs Creobee

Memberships suit agents who like picking from a big library. This is what each one leaves you to do. Their prices were read from theagentnest.com and coffeecontracts.com on 1 October 2026.

  • Creobee

    What you get
    Finished posts with captions, written for your business
    Who writes the words
    AI, from your description; you approve every post
    Design
    Designed as one feed in your brand color and logo
    Listing posts
    No listing layouts; a listing photo can be the background
    Video
    Not included: still posts only
    Posting
    On Autopilot, to 7 networks
    Price
    First 3 posts free, no card needed, then from $19 a month
  • Realtor content membership

    What you get
    A library of posts, templates and extras
    Who writes the words
    The membership's team, one library shared by members
    Design
    Templates you brand yourself
    Listing posts
    Listing templates in some (for sale, under contract and more)
    Video
    Video or reel templates to edit
    Posting
    A scheduling tier or your own scheduler
    Price
    $32 to $74 a month for one agent

Pricing

Pick how much gets done for you

Every plan designs your feed. Pick how many posts, and whether we post them too.

Not sure yet? First 3 posts free, no card needed

Solo

For making your posts and posting them yourself

$19/month

  • 30 designed posts a month, captions included
  • Your month planned around your goal
  • Every style, grid pattern and brand color
  • Your logo and brand color, and real people if you want them
  • Download everything, keep it in your gallery
Recommended

Autopilot

For handing the whole job over

$39/month

  • 90 designed posts a month, captions included
  • Posted for you on Instagram, Facebook, LinkedIn, Threads, Pinterest, Bluesky and TikTok
  • Schedule every post you make, in grid order, across 10 accounts
  • Publishing never uses your posts
  • Everything in Solo

Pro

For posting every day across several accounts

$79/month

  • 300 designed posts a month, captions included
  • 500 scheduled posts a month on up to 15 accounts
  • Schedule your own photos too, uploaded from your device
  • Schedule up to 90 days ahead
  • Everything in Autopilot

For comparison: freelancers usually charge $300 to $1,500 a month for 8 to 16 posts.

  • 7-day money-back guarantee
  • Cancel anytime from your dashboard
  • Your plan starts right after checkout

Questions from real estate agents

Straight answers on pricing, posts, and what Creobee does and does not do.

  • Your listings, plus the posts that show how you work: market myths put right, buyer and seller questions answered, checklists, staging tips, local guides about places and an offer now and then. The useful posts are the ones people save and send to a friend who is thinking of moving.

  • No. There is no just listed, just sold or open house layout, and no fields for a price or an address. You can upload a listing photo as the background for a batch, and the posts around it (tips, answers, offers) are written for you. Post the listings themselves the way you do now.

  • No. Creobee is not a compliance tool and does not know your state's rules or your brokerage's policy. Describe homes and places, never who they suit, read every post before it goes out and leave out any you would not sign. Nothing is published until you download it or schedule it on Autopilot.

  • In the caption. The words on the image cannot be edited, so add your brokerage, license number or equal housing line to the caption when you post it, or on Autopilot while you schedule it. Your logo sits on every image.

  • A membership gives you a library of posts and templates that every member draws from, often with listing templates and videos. Creobee writes each post from your own description and designs the month as one feed in your colors. It has no listing layouts and no video, so some agents keep both.

  • Yes, as long as each brand has its own account: one account holds one business, so an agent with a personal brand and a team brand needs two. Pro adds posts and connected accounts, not brands.

  • Solo is $19 a month for 30 designed posts, Autopilot is $39 for 90 posts and posts them for you on Instagram, Facebook Page, LinkedIn, Threads, Pinterest, Bluesky and TikTok, and Pro is $79 for 300 posts and up to 15 connected accounts. Billing is monthly, with a 7-day money-back guarantee.

  • Partly. Every new account gets 3 finished posts free, with no card and no watermark, so you can see your own brand on real posts before paying anything. After that, plans start at $19 a month for 30 posts, with a 7-day money-back guarantee. They are written from your own description, so you judge real posts for your business, not a demo.

A month of posts between your listings

Describe how you work once. Creobee plans, writes and designs the month in your colors, and you approve every post. First 3 posts free, no card needed.

Make 3 posts free

First 3 posts free, no card needed.