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Design & Branding

Color, type, layout and logo rules that make branded social media graphics readable and recognizable, with examples you can apply to your next post.

You do not need a designer to make posts people recognize. You need a handful of rules and the discipline to keep them. This category collects the rules I built into every Creobee post: text over images that stays readable, a color palette with contrast checked, one logo position, type sizes that survive a phone screen, and the 4:5 portrait format that gives a feed post the most space without cropping.

Every article here ends with something you can apply to your next post, not a mood board. The free tools at /tools include a text contrast checker, a brand color extractor and Instagram font generators, and the size guides at /sizes give the exact canvas, safe zone and file limits for each placement. Start with the readability rules, then choose your palette, then decide where the logo lives. After that, branding is mostly repetition.

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  1. 1

    Text Over Images: 9 Readability Rules for Text Overlays

    Text over images stays readable with 9 rules: 4.5:1 contrast, scrims, calm backgrounds, size floors, margins and a thumbnail test. One fix covers most.

  2. 2

    Social Media Colors: 10 Palettes With Hex Codes

    Social media colors that work: a three-color brand system, the 4.5:1 contrast test every text pairing must pass, and 10 ready-made palettes with hex codes.

  3. 3

    Where to Put Your Logo on Social Media Posts (and Where Not To)

    Logo placement on social media posts: which corner, how big (8 to 12 percent of the width), how much clear space, and the Instagram zones to keep it out of.

  4. 4

    Font Size for Social Media Posts: Typography Rules for 2026

    Font size for social media posts: headlines about 70px, support lines 36px on a 1080x1350 canvas, plus the two-font pairing and hierarchy rules I follow.

  5. 5

    Why 4:5 Portrait Is the Best Instagram Post Format (and How to Design for It)

    The Instagram 4:5 format (1080x1350) gives a post the most feed space without cropping. Why it beats square, and how to lay out text the grid never cuts.

44 articles in Design & Branding

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